European PR that gets your message across

I am your go-to European PR expert specialising in tech companies that want to raise awareness of their brand internationally without getting lost in translation

Do you operate in multiple European countries or are ready to expand internationally? Do you need to raise awareness of your brand and product?

You want to use public relations to drive ‘earned’ attention and media coverage for your brand, but don’t really know where to start. If this sounds familiar…

You are an ambitious tech startup founder, but are clueless about PR in new European markets
You are a marketing director who has never ‘done’ PR and needs to deliver a comprehensive PR & marketing campaign across Europe
You lack local market knowledge and the language skills to make it all happen

… you might want to enlist the help of a PR expert who specialises in tech companies growing internationally.

Headshot of Ilonka Waterdrinker, European PR expert and owner or Well PR

How I can help

Hi! My name is Ilonka Waterdrinker* and I am your European PR expert specialising in tech companies that do business internationally. I help ambitious tech businesses communicate better and make sure your messages don’t get lost in translation.

Originally from the Netherlands, I moved to the UK in 2003 and soon after started my career in public relations. I now have more than 15 years’ experience in UK and Dutch public relations, and am especially proud of the following campaigns:

I worked on a PR Week award-nominated international campaign
I supported a startup with their triumphant launch in the UK and the Netherlands
My work contributed to another’s successful acquisition by an international corporation

I lived in a number of countries prior to settling in the UK, which has given me different perspectives on cultures, opinions and life in general.

When we’re looking at your European business and PR challenges, you will benefit from my ability to consider a challenge from different points of views. I speak fluent Dutch and English (no surprises there) and have working knowledge of French, German and Hebrew.

PR is often described as ‘fluffy’ but make no mistake, I don’t do fluff, nor puff.

If you work with me, you will get a trusted partner who is ‘free of bullsh*t’ and who takes an honest, no-nonsense approach to public relations across Europe – and who makes sure that your messages don’t get lost in translation.

* Yes, it’s my real name. No, I haven’t made it up. Honestly, it’s the best conversation starter, but keep the jokes to yourself – I have heard them all before ?

Speaking of conversations, hit me up with an email if you want to chat all things PR (or fancy your chances with a name joke…)

Whether you need me to look after your European PR for you, need a super-charged, short session, or want to learn the ropes to do it yourself,

I can help you in three ways…

PoweR hour

Do you need fresh, new ideas to boost your PR efforts? My super-focused PoweR hour sessions will help you get unstuck.

PR services

Are you too busy leading and growing your business? Let me look after your European PR and communication needs.

PR workshops

PR is not rocket science but there definitely is a skill to it. Let me teach your team or startup cohort with tailor-made sessions that fit the bill.

Not sure how best to move forward?

Why not book a 15-minute call with me? I love a good chat (hope you do too). You talk me through what you need for your business. I’ll tell you how I could potentially help. It’s a win-win!

“Safe in your hands”

“You had a great style (free of bullshit!!) and it always made me feel we were safe in your hands.”

Peter Brookes-Smith, Managing Director of Objectivity

“Increased our overall PR coverage in a short period of time”

“Dedicated, professional and an absolute pleasure to work with. Ilonka has managed to increase our overall PR coverage in a short period of time. Furthermore, Ilonka is a great writer and seems to enjoy getting a deep understanding of what her clients do. I would highly recommend Ilonka.”

Jaime Essed, Founder of Oh My Mood

“The campaign was nominated for best B2B campaign”

“Ilonka helped us launch a new brand and over-delivered every step of the way. Her proactive, solutions focused approach saw her easily smash all KPIs. Thanks to her hard work, the campaign was nominated for best B2B campaign at the PR Week and PRCA Awards. A pleasure to work with. I’d hire her again in an instant.”

Hew Leith, Account Director at M&C Saatchi PR

“Instrumental in getting media coverage for us”

“Ilonka is a dedicated PR professional who was instrumental in getting media coverage for us last year. She has a persistent and dedicated approach to her work; happy to go the extra mile if required to ensure work is delivered on time and to meet agreed objectives. I would happily recommend Ilonka as a key extension to any marketing team that is looking to outreach content for media coverage.”

Karen Manning, Marketing and New Business Manager at The Equimedia Group