What is PR, anyway?

WHAT IS PR, ANYWAY? Chances are that when you hear the word PR you think of a business sending out a press release and that’s that. Well, as it turns out there is a lot more to public relations, so keep reading. Let’s get the ‘boring’ part out of the way first. There are as many definitions of PR as there are letters in the alphabet, but personally I like the following from the PRCA: Public Relations, or ‘PR, is all about the way organisations communicate with the public, promote themselves, and build a positive reputation and public image. The

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Five reasons why PR matters to your successful business

FIVE REASONS WHY PR MATTERS TO YOUR SUCCESSFUL BUSINESS If you run your own business, you may have said to yourself that you should ‘do’ some public relations. Even so, you wonder whether it’s worth investing the time – time that could be spent on other, more pressing things – and, is it even worth it? Here are five powerful reasons why you should:

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Health & Parenting responds to Autumn Statement

health & parenting responds to autumn statement The Chancellor of the Exchequer, Philip Hammond, delivered his first (and last!) autumn statement on 23 November 2016. In addition to confirming previously announced plans to accelerate the roll-out of tax-free childcare in 2017, he announced a new National Productivity Investment Fund to provide £23bn of additional spending to ensure the UK’s economy is fit for the future. We worked with John Miles, co-founder and CEO of Health & Parenting to provide comment for The Daily Telegraph’s Small Business Connect section: Working mothers are hugely important for the economy of the future that

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Festive cheer with Top 30 baby names

festive cheer with top 30 baby names for christmas 2016 We worked with Health & Parenting on a fun news story  to bring 2016 to a close. H&P analysed data from their flagship product Pregnancy+ to compile the top 30 most popular baby names for Christmas 2016. T’was the season to be jolly, so it was only fitting that Noah and Ava topped the list of names. A total of nine Bible-inspired boy names and five girl names made it into the Top 30 names for festive babies due between 22nd December 2016 and 3rd January 2017.

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